.NEARLY ONE BILLION folks are actually casting their votes in India's basic election. It is the greatest autonomous exercise in history-- as well as can additionally be actually one of the most costly. Investing is anticipated to reach out to 1.35 trn rupees ($ 16bn), depending on to the Center for Media Research Studies (CMS), an Indian charitable. That will be actually more than double the quantity invested in the previous election in 2019 as well as also go over the cash money splashed in The United States's governmental vote-casting in 2020. Why do Indian political parties invest such vast totals?